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vendredi, 27. avril 2018

Digital Footprint: GKN groups its aftermarket activities into a new website

Consistent look-and-feel across the group and new content on gkndriveline.com

Rösrath, April 2018 – All new for springtime! A modern look, interesting content and simple to use – GKN Niche Customer, Motorsport & Aftermarket‘s (NMA) completely overhauled website is now live and integrated into the common GKN brand presence on www.gkndriveline.com. This integration means that all important and interesting information on GKN activities and events can be found in one place.

The new site has been designed to place the emphasis on customer solutions. The main menu provides access to information on Motorsport, Aftermarket and Niche Customers.

Alongside are related systems and individual products such as the simple and fast download option for brochures and catalogues. To assist the Aftermarket business, users have access to a news centre with information on new products, the latest version of the online catalogue (updated monthly) and a portal with how-to videos and installation tips for workshops. Plus, a trade show calendar provides details on industry events where the NMA is showcasing its wares.

The web pages are compatible for viewing in all standard browsers and optimised for use on mobile devices. The brand and keyword search function makes it quick and easy for users to find the information they need on contacts, products and technologies such as Countertrack® joints. 

GKN provides access to a wide range of material in the Download section. A comprehensive reference database shows the immense application diversity of the company’s driveline components. Content is offered initially in English, although further language versions are currently in preparation and will be available shortly.

Aftermarket covers more wide-ranging and varied customers than virtually any other business division. The GKN people working in this area supply the independent replacement parts market with almost all products manufactured by GKN for cars and light commercial vehicles. The overall product line-up is further enhanced by supplier parts like springs and steering technology.