GKN LÖBRO covers title page of the HC360 Yearbook 2010

The public and commercial exposure gained through supporting the HC360 yearbook and meeting industry colleagues at the show has reinforced GKN’s brand image as the world’s number one supplier of driveline systems, and enhanced the reputation of GKN Driveline IDS in the region.

Mr Peter Zhou, GKN IDS Sales Manager for China, was among four VIP guests invited to speak at the launch of the yearbook on the HC360 stand at the show. Mr Zhou joined Mr Sun HongGang, HC360 General Manager, Mr Huo Yi Guang, Chief of the China Automobile Trade Association, and Mr Zhang HongWei, Chairman of the Shanghai Automotive Parts Circulating Trade Association, in launching the new edition in front of huge crowds. So popular is the yearbook, many people waited in line for hours to be among the first to obtain a copy. 

Following the launch, Mr Zhou gave a presentation on GKN IDS’s activities in the China aftermarket to the 2009 China Auto Components Brands Development Forum, hosted by HC360. Mr Zhou’s speech and presentation were warmly received by industry guests and the media, and afterwards he made many useful new contacts with automotive parts dealers who took part in the forum. The Zhengzhou Autoparts Show is a major industry event in China, supported by more than 2,000 exhibitors and attended by 80,000 parts dealer representatives.

Through its support of the HC360 yearbook and its attendance at the show, GKN Driveline Industrial & Distribution Services has been able to promote GKN sideshaft products as the first choice not only of leading vehicle manufacturers but also of the automotive aftermarket business in China. With its LÖBRO brand, GKN supplies the widest range of driveshafts, joint kits and boot kits via distributors and local parts dealers all over the world. The LÖBRO catalogue for replacement parts covers the market’s most extensive range of CV shafts, joint and boot kits.

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